Channel Growth
“At Leap2Excel (L2E), our Vision is to be your “Preferred Partner in Transformation.”
Channel Growth
At Leap2Excel (L2E), our Vision is to be your “Preferred Partner in Transformation”. Our Channel Growth Program – “L2E’s Channels For Success” is in line with this vision.
Channels.
The purpose of this program is to partner with organizations that want to grow their sales through
• Long-term sustainable and Profitable growth
• Increased Market Share
• Geographic penetration (width and depth)
• Making the Channel an extended face of the organization at the last mile.
The Challenge
Work with organizations to support in
- Developing a robust channel strategy for setting up new channels, expanding existing channels or revamping channels.
- Improving channel efficiencies through Distribution Development Initiative (DDI).
- Achieving Channel sales Excellence through Multi-Dimensional Development Intervention.
Why Leap2Excel
The team behind Corporate and Consulting Distribution Practice:
The Leap2Excel team has 100+ years of real-time corporate experience in Channel Design, Strategy, Deployment, Management and Distributor Development.
Voice of Customer:
“In our company, we rolled out the Distribution Intervention as a growth initiative to live our ambition. I am happy to say that this intervention with our top 5 distributors in a span of 12 months yielded growth both in terms of Business leaders and Business results far beyond our expectations”
It does work for sure…
Our confidence has inspired us to opt for “pay for
performance” contracts with Client Organizations. It could be the top 5 or the bottom 5 and it works either way very well.”
– Head of Sales, MNC client.
Our Offerings
1.Developing a robust Channel Strategy
L2E Distribution Consulting practitioners will help you design your channel strategy that encompasses
- Short-term and Long-term channel plan, Width Vs Depth tactics
- Type of partners, number of partners
- Channel partner’s value proposition
- Selection of the right channel partners
- On-Boarding plan for new channels
- Business plans for channels
- Pipeline management tools
- Progress review cadence
- Improving Channel Efficiency
A typical L2E Distribution Intervention would encompass a hybrid of the soft and hard dimensions:
STEP 1:
• Mindset workshop to take stock and re-energise
• Understanding the Organization’s business
objectives and expectations from the channel partners
• Understanding and assessing Channels fraternity’s
STEP 2:
• Individual Development Plan (IDP) and SWOT analysis
• Identify Break Through Projects 90-100 days (BTP)
STEP 3:
• Monthly Coaching Interventions
• Handholding sessions to implement Break Through Projects and Individual Development Plans
STEP 4:
• Review and Feedback
3. Channel Sales Excellence
L2E Distribution Consulting practitioners can help you to maximize the efficiency of distribution channels and their sales force through some of the following:
• Sales process implementation in your organization
• Measuring sales effectiveness
• Pricing management – Upsell and Cross Sell
• Market diagnostics for gap identification and closure
• Reducing the cost of sales
• Operational effectiveness- Journey plans and beat planning
• Key Account management
• CRM
• Value and Solution based selling
• Implementation of Sales force automation tools
• Designing Channel audits
• Process for administering channel schemes/programs.